Privacy Policy

last updated december 16, 2023 this privacy policy for aicg, inc (together with our affiliates, " datalakehouse io ", “aicg ”, “ we ”, “ our ”, or “ us ”) discloses how we collect, store, process, transfer, share, hold, and use data that identifies or is associated with visitors (“ personal information ”) to our public website at https //www datalakehouse io https //www datalakehouse io (“ website ”) and any other personal information you otherwise provide to us as further described below for the purposes of this privacy policy, “ you ” and “ your ” means you as the visitor we are a company established under delaware state law in the united states with a registered office at 2764 pleasant rd, suite 11437, fort mill, sc 29708, and for the purposes of general data protection regulation (“ gdpr ”) and the gdpr as implemented in the uk (together referred to as the “ eu and uk data protection laws ”), we are the data controller this privacy policy does not cover information submitted to us as part of your use of "datalakehouse io cloud™ including, but not limited, to information about a client’s customers or authorized users to the extent we process your data on your behalf, we are the data processor, and this is covered by entering into our data processing agreement this privacy policy also does not cover information of people whose only contact with us is visiting our datalakehouse io community slack https //www datalakehouse io/join the datalakehouse community/ aside from these circumstances, datalakehouse io is the data controller of the personal information we hold about you our website provides valuable information meant to enable efficiency, accuracy and best practices in your data transformations before accessing or using our website or otherwise providing us your personal information, please ensure that you have read and understood our collection, storage, use and sharing of personal information about you as described in this privacy policy if you do not want information about you used as described in this privacy policy, then please do not provide your personal information to us 1\ personal information we collect about you and how we use and share it information you give to us we collect personal information when you voluntarily submit such information directly to us this can include information you provide to us when you connect with us by filling in a form on our website, corresponding with us by phone, email or otherwise, subscribing to our mailing lists, blogs, newsletters or other forms of marketing communications, visiting our public pages including source code, documentation and repositories, attending, virtually or in person, one of our many trainings, international meet ups, or booth locations, responding to a survey, or entering a promotion the table at annex 1 further sets out the categories of personal information we collect about you, within the past 12 months, the purpose for collection, and how we use and/or disclose that information to the extent applicable under eu and uk data protection laws, the table also lists the legal basis which we rely on to process personal information, the categories of recipients that we share personal information with and the criteria that we use to determine applicable retention periods information we collect from third parties this privacy policy governs any personal information we receive from visitors we are not responsible or liable for the accuracy of the information provided to us by visitors and are not subject to any third party’s policies or practices see sections 8, 9 and 10, and the annexes below for more information the table at annex 1 sets out the categories of personal information we collect about you and how we use and disclose that information in the past 12 months to the extent applicable under eu and uk data protection laws, the table also lists the legal basis which we rely on to process the personal information, the categories of recipients that we share personal information with and the criteria that we use to determine applicable retention periods information we collect automatically we also automatically collect personal information about you indirectly about how you access and use the website, such as information about the device you use to access the connections the table at annex 2 sets out the categories of personal information we collect about you automatically and how we use and disclose that information in the past 12 months to the extent applicable under eu and uk data protection laws, the table also lists the legal basis which we rely on to process the personal information, the categories of recipients that we share your personal information with and the criteria that we use to determine applicable retention periods we may consider personal information collected about you and how many and the types of connections we have with you in order to predict what products or services may be the best fit for you this allows us to tailor our marketing efforts and create the best personalised experience we may use third party tools to assist us and manage our processes more information about what we collect and how we use the personal information is in the annexes we may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you) we may use anonymised information for purposes that include testing our it systems, research, data analysis, improving our products and services and developing new products and features we may also share such anonymised information with others if you choose not to provide personal information, we may not be able to respond to your requests information we collect at events we collect personal information you give us related to registration this may be shared with event organizers, sponsors, venues, or providers of services for the event for purposes of planning for, hosting, and administering events, and of communicating about products and services and future events we may also collect personal information related to your attendance, the sessions you attend, your sessions as speaker or facilitator, and your other activities we may collect and share on our website personal information related to your attendance, speaking, facilitating or participation in discussions/talks/networking that includes records of your image, voice, and commentary for the purpose of documentation of the event, facilitating remote attendance, website accuracy, and for the participation and education of online participants such as those with health, travel or other constraints 2\ marketing and advertising from time to time we may contact you with information about our products and services most marketing messages we send will be by email for some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you, and we may tailor advertising to you based on the information we’ve collected in an effort to provide you with information that is the most relevant and useful to you we may use third party tools as part of our processes, but we share very limited personal information with them, and they are under contractual obligations to only use data we share on our behalf and in compliance with applicable law we use onetrust to permit visitors in certain jurisdictions to opt in or opt out of google analytics, optimizely analytics, and marketing messages from us in compliance with applicable law, and you may indicate your preferences on forms we use when we first collect your contact details you can effectuate this by opening the ‘preference center’ (click the link in the banner or footer) and making sure all toggles are off (aside from strictly necessary which are always enabled) you can also change your marketing preferences at a later date by clicking on the unsubscribe link at the bottom of our marketing emails 3\ data security we implement technical and organisational measures designed to protect personal information about you against accidental or unlawful destruction, loss, change or damage however, please be aware though that, despite our best efforts, no security measures are perfectly secure, error free, or impenetrable, and we cannot guarantee “perfect security ” any information you send to us electronically may not be secure when it is transmitted to us we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us any information you send us through any means is transmitted at your own risk 4\ international transfers of your personal information if you are located in the eu or eea, uk, or switzerland, this may mean that your personal information will be stored or processed in the usa when transferring personal information originating from the eea or the uk to the usa, we seek to comply with applicable eu and uk data protection laws by using (i) the european commission’s model contracts for the transfer of personal information to third countries (i e , the standard contractual clauses) (the “ if you wish to enquire further about the safeguards we use or to examine a copy of the model clauses, please contact us using the contact details set out at the end of this privacy policy 5\ your rights in respect of personal information about you eu/uk where applicable, in accordance with applicable eu, swiss, and uk data protection laws, if you are located in the eea, switzerland, or the uk, you may have the following rights in respect of personal information about you that we hold transparent communications disclosure upon collection notice and access rectification erasure restriction portability object objection to marketing withdrawal of consent no profiling this list is not meant to be a complete statement of your rights, does not constitute legal advice, nor is it a guarantee of such rights the list is subject to change, revision, regulation, court decision, interpretation, or restriction (art 23 of the gdpr) by governmental authorities please note that a number of these rights only apply in certain jurisdictions or circumstances the rights are subject to being balanced against other factors or rights, and may be impacted where fulfilling your request would adversely affect other individuals or our trade secrets/ intellectual property, where there are overriding public interests or where we are required by law to retain your personal information if you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy we may need to verify your identity prior to addressing your request, and may ask for additional information and documents you may also review and edit the personal information you have submitted to us by logging into your account on our website if you have complaints about how we process personal information about you, please contact us at the details provided at the end of this privacy policy and we will respond to your request as soon as possible you may also have the right to make a complaint to the relevant supervisory authority in the eea country in which you live or work, or with the uk information commissioner’s office, as applicable to you a list of supervisory authorities is available here https //www theatlantic com/ https //www theatlantic com/ https //edpb europa eu/about edpb/about edpb/members en https //edpb europa eu/about edpb/board/members en https //www theatlantic com/ california where applicable, if you are a california resident you may have the following rights under the california consumer privacy act of 2018 (the “ ccpa ”) in relation to “personal information” we have collected about you as defined in the ccpa; these rights are, to the extent required by the ccpa and subject to verification and any applicable exception know/access you have the right to request that we disclose certain information to you about our collection and use of certain personal information about you as described below the specific pieces of personal information collected; the categories of personal information collected; the categories of sources from whom the personal information is collected; the purpose for collecting the personal information; and the categories of third parties with whom we have shared the personal information delete you have the right to request that we delete the personal information opt out you have the right to opt out of the sale or sharing of your personal we do not sell your personal information or share it, although we may share it with third parties who use it to provide us services and are our service providers rectification you have the right to correct inaccurate information a business has on you restriction you have the right to limit the use and disclosure of sensitive personal information freedom from discrimination you have the right to be free from unlawful discrimination for exercising any of the rights above to request your exercise of the rights described above, please submit a request to us by emailing us at privacy\@datalakehouse io we may need to verify your identity prior to addressing your request, and may ask for additional information and documents only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to personal information collected about you to designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that they have been authorized by you to act on their behalf virginia residents as the controllers of personal information you have provided to us, we provide the following privacy notices specific to virginia residents only the categories of and purpose for processing personal data are in annex 1, which also contains the categories of personal data; we may process your personal information in accordance with section 1 7 which may include targeted advertising to personalize your online experience with subjects of interest to you to opt out, please contact us using the contact details at the end of this privacy policy; we will implement and maintain reasonable data security practices to protect the confidentiality, integrity, and accessibility of personal data and only hold the data for the specific purpose indicated above and for only as long as necessary to achieve the purpose (purpose limitation and data minimization); the categories of personal data we share with third parties and the categories of such third parties are in annex 1; you may make a personal data requests of us; and to exercise your consumer rights or appeal a decision with regard to your request, please contact us using the contact details at the end of this privacy policy we will need to verify your identity prior to addressing your request, and we may ask for additional information and documents if we cannot identify you, we may refuse the request virginia residents may have the following personal data rights know you have the right to be informed (right to know) of the processing of personal data; access you have the right to access their personal information; rectify you have the right to correct inaccurate personal data; opt out you have the right to opt out of the sale of personal data targeted advertising, or profiling; and deletion you have the right to deletion of personal data 6\ jurisdiction and enforcement datalakehouse io complies with the eu u s data privacy framework program (eu u s dpf), and united kingdom (and gibraltar) extension to the eu u s dpf, and the swiss u s data privacy framework program as set forth by the u s department of commerce (eu, uk and swiss collectively, the dpf) datalakehouse io has certified or will shortly certify to the u s department of commerce that it adheres to the eu u s data privacy framework principles with regard to the processing of personal data received from the european union and the uk (including gibralter) in reliance on the eu u s and uk dpfs datalakehouse io has certified to the u s department of commerce that it adheres to the swiss u s data privacy framework program principles (swiss u s dpf principles) with regard to the processing of personal data received from switzerland in reliance on the swiss u s dpf if there is any conflict between the terms in this privacy policy and the eu u s dpf principles and/or the swiss u s dpf principles (collectively, principles), the applicable principles shall govern to learn more about the data privacy framework (dpf) program, and to view our certification, please visit https //www dataprivacyframework gov/ the data privacy framework supersedes and replaces the us privacy shield pursuant to the dpf, eu, uk, and swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the united states you may also request access to that data for the purpose of verifying, updating or correcting inaccurate information furthermore, you can request erasure of information handled in violation of the dpf principles we will provide an individual opt in for individuals identifiably from the eu, uk and switzerland before we share your data with third parties (other than our agents) datalakehouse io is responsible for the processing of personal data it receives pursuant to the dpf and to the extent it subsequently transfers such data to a third party acting as an agent on its behalf datalakehouse iocomplies with the dpf principles for all onward transfers of personal data from the eu, the united kingdom, and switzerland, including applicable onward transfer liability provisions with respect to personal data received or transferred pursuant to dpf, datalakehouse io is subject to the regulatory investigative and enforcement powers of the u s federal trade commission in certain situations, datalakehouse io may be required to comply with applicable law in disclosing personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements in compliance with the eu us, uk and swiss data privacy framework principles, datalakehouse io commits to resolve complaints about your privacy and our collection or use of your personal information european union, united kingdom, or swiss individuals with dpf inquiries or complaints regarding this privacy policy should first contact datalakehouse io using the contact details at the end of this privacy policy we have further committed to refer unresolved privacy complaints under the dpf principles to an independent dispute resolution mechanism, data privacy framework services, operated by bbb national programs, a non profit alternative dispute resolution provider based in the united states if you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https //bbbprograms org/programs/all programs/dpf consumers/processforconsumers for more information and to file a complaint this service is provided free of charge to you if your dpf complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms see https //www dataprivacyframework gov/s/article/g arbitration procedures dpf?tabset 35584=2 7\ cookies and similar technologies we also automatically collect information including personal information and details including your interaction with the website to do this, we may use cookies, web beacons/clear gifs, and other similar technologies we use the following types of cookies strictly necessary cookies analytical/performance cookies functionality cookies targeting cookies third party cookies the cookies we use are designed to help you get the most from the website, such as to distinguish you from other visitors of our website this helps us to provide you with a good experience when you browse our website and also allows us to improve our website, but if you do not wish to permit cookies, most browsers allow you to change your cookie settings please note that if you choose to refuse cookies you may not be able to use the full functionality of our website these settings will typically be found in the “options” or “preferences” menu of your browser in order to understand these settings, the following links may be helpful, otherwise you should use the “help” option in your browser for more details cookie settings in internet explorer cookie settings in firefox cookie settings in chrome cookie settings in safari on the web if you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links (please bear in mind that there are many more companies listed on these sites than those that drop cookies via our website) your online choices network advertising initiative digital advertising alliance your browser settings may also allow you to transmit a “do not track” signal when you visit various websites like many websites, our website is not designed to respond to “do not track” signals received from browsers to learn more about “do not track” signals, you can visit 8\ visitor generated content the connections may also share, refer to, or host content created and uploaded by visitors to the datalakehouse io community slack or the website, which visitors may elect to engage with through your participation, you may submit content (“ visitor generated content ” or “ vgc ”) we or others may store, display, reproduce, publish, or otherwise use vgc, and may or may not attribute it to you others may also have access to vgc and may have the ability to share it with third parties if you choose to submit vgc to any social feature or public forum such as the website or a conference, your vgc will be considered “public” and will be accessible by anyone, including datalakehouse io please note that we do not control who will have access to information that you make available to others, and cannot ensure that parties who access to such information will keep it secure or respect your privacy we are not responsible for the privacy or security of any information you make publicly available or what others do with information shared on such platforms we are not responsible for the accuracy, use or misuse of any vgc that you disclose or receive from third parties through the forums or email lists 9\ social features the datalakehouse io community slack forum permits chats with other data practitioners and lets you ask questions about analytics engineering, and certain features of the website permit you to initiate interactions between the website and third party services or platforms, such as social networks (“ social features ”) social features may include features that allow you to click and access our pages on certain third party platforms, such as facebook, linkedin, and twitter, and from there to “like” or “share” our content on those platforms use of social features may entail a third party’s collection and/or use of your information if you use social features or similar third party services, information you post or otherwise make accessible may be publicly displayed by the third party service you are using both datalakehouse io and the third party may have access to information about you and your use of both the website and the third party service for more information on third party websites, services, and platforms, see the following section 10\ links to third party sites our website may, from time to time, contain links to and from third party websites, including those of other visitors, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates if you follow a link to any of these websites, please note that these websites have their own privacy policies and that we expressly disclaim any responsibility or liability for their policies our inclusion of such links does not, by itself, imply any endorsement of the content on or actions of such platforms or of their owners or operators except as disclosed on the website please check the individual policies before you submit any information to those websites any information submitted by you directly to these third parties is subject to that third party’s privacy policy 11\ notice to you of changes to this policy we may update this privacy policy from time to time and so you should review this page periodically when we change this privacy policy in a material way, we will update the “last modified” date at the end of this privacy policy changes to this privacy policy are effective when they are posted on this page, or such later date as may be specified in the updated privacy policy if you do not agree to any updates to this privacy policy please do not access or continue to use the connections 12\ contacting us questions, comments and requests regarding this privacy policy are welcome and should be sent to privacy\@datalakehouse io mailto\ privacy\@datalakehouse io further information is available from the datalakehouse io manager, security compliance at privacy\@datalakehouse io annex 1 personal information we collect category of personal information business or commercial purpose for collection, use, and sharing legal basis for the processing contact and profile information personal information, such as your name, address, email address and company name operate, maintain, improve and provide to you the features and functionality of the service \ communicate with you including sending statements and invoices, service related communications and marketing communications \ deal with enquiries and complaints made by or about you relating to the service the processing is necessary for \ the performance of a contract and/or are necessary steps prior to entering into a contract; and \ or is pursuant to our legitimate interests in running our business effectively and/or with your opt in and/or consent comments, chat and opinions when you contact us directly, e g by email, phone or by completing an online form, commenting on our blog, commenting on us publicly, or participating in other online chat(s), we may record your comments and opinions address your questions, issues and concerns \ feedback loop for developing or/or improving our products and services \ record your voice or likeness as part of your participation in an event for purposes of accuracy and education of online participants \ determine products and services that may be of interest to you \ send you sales and/or marketing communications the processing is necessary for our legitimate interests in running our business effectively, responding to customer requests or concerns, and providing the best products and services to visitors and/or may be pursuant to opt in and/or consent payment and transaction information information such as the service level purchased, date and time of your transaction, and payment information, such as your credit card or bank account details facilitate transactions \ detect and prevent fraud the processing is necessary for \ the performance of a contract; \ or is pursuant to our legitimate interests and/or with your opt in and/or consent preferences preferences set for notifications, marketing communications, how our website is displayed and how you use the service provide notifications product and services, banner announcements and other notices and communications to customer, \ send marketing communications or other announcements related to new features, trainings, consulting services, or products as a convenience to visitors looking for the right tools \ display our service in accordance with your choices the processing is necessary for \ our legitimate interest, namely ensuring the user receives the correct notifications, marketing other communications; and \ the performance of a contract \ or is pursuant to the opt in or consent of the visitor information provided by third parties from time to time, we may receive information about you from third parties and other visitors (as above) we may obtain information from third parties that enhances, confirms, or supplements our existing information we may also collect information about you that is publicly available we may collect personal information about you from the following categories of sources \ data enrichment services; \ social networking sites (e g , linkedin) and email service providers (e g , mailchimp), when you choose to link any such third party platforms to your account this information is used to maintain your account and login information; and \ social media platforms, for example, instagram when you post a link to the services, or click a link to access the services contact or respond to you \ identity verification \ provide advertising or promotional materials \ personalise our service, such as pre populating online forms, offering events in the correct region, supplying applicable surveys, and better understanding the demographics of our visitors we may combine this information with the information we collect from you directly to better provide relevant communications with you the processing is necessary for our legitimate interests, namely to communicate relevant or requested material to visitors, tailor our products and services to visitors and improve our products and services generally all personal information set out above we will use all the personal information we collect to operate, maintain and provide you the features and functionality of the service, to communicate with you, to monitor and improve our service and business, and to help us develop new products and services the processing is necessary for our legitimate interest, namely to administer and improve the service categories of recipients (for a business purpose) retention period as required in accordance with how we use it, we will share your personal information with the following service providers, agents, and advisors third party vendors and other service providers that perform services for us, on our behalf, which may include organizing events, hosting events, sponsoring events, identifying and serving targeted advertisements, providing mailing, survey, email or chat services, tax and accounting services, payment processing, data enhancement services, fraud prevention, web hosting, or providing analytic services purchasers and third parties in connection with a potential change in business ownership personal information may be disclosed to third parties in contemplation of or in connection with a potential transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business law enforcement, regulators and other parties for legal reasons third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our terms of use or to protect the security or integrity of our service; and/or (c) exercise or protect the rights, property, or personal safety of datalakehouse io, our visitors or others for no longer than necessary for the purposes disclosed, and in accordance with our legal obligations and legitimate business interests or until deletion is requested by the individual annex 2 personal information collected automatically category of personal information how we use it legal basis for the processing categories of recipients retention period information about how you access and use the service for example, the website from which you came and the website to which you are going when you leave our website, how frequently you access the service, the time you access our service and how long you use it for, the approximate location that you access the service from, whether you access the service from multiple devices, and other actions you take on the service information about your device we also collect information about the computer, tablet, smartphone or other electronic device you use to connect to our service this information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our service through the device, your internet service provider or mobile network, your ip address and your device’s telephone number (if it has one) we use information about how you use and connect to our service to present our service to you on your device and to determine the products and services that may be of interest to you for marketing purposes we use the information to present our service to you on your device; \ determine the products and services that may be of interest to you for marketing purposes; and \ monitor and improve our service and business, and to help us develop new products and services the processing is necessary for our legitimate interests, namely to tailor our service to the user and toimprove our service generally; to monitor and resolve issues; for marketing purposes; to communicate with users; to contact users; and for the detection and prevention of fraud as required in accordance with how we use it, we will share your personal information with the following service providers and advisors third party vendors and other service providers that perform services for us, on our behalf, which may include identifying and serving targeted advertisements, providing mailing, email or chat services, tax and accounting services, payment processing, data enhancement services, fraud prevention, web hosting, or providing analytic services purchasers and third parties in connection with a business transaction personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business law enforcement, regulators and other parties for legal reasons third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our terms of use or to protect the security or integrity of our service; and/or (c) exercise or protect the rights, property, or personal safety of datalakehouse io, our users or others for no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests